Hey there! I’m Matthew Ratcliffe.
Strategist & UX Designer based in Toronto. Currently juggling CRM & Design at Publicis.
Project -
CRM, UX/UI Design
CRM Creative Optimizations
Ideated and designed mockups for net new email modules based on site experience, addressing complex issues like dynamic content, personalization, and newsletter, price point, deal modules for a large retail client. I worked with cross functional partners across the business to achieve success.
Case Study -
iOS, Branding, Web, Responsive Design
Speakeasy App
Speakeasy is a queer social connection app that provides a safe space to share experiences, find support, and connect with others. It allows users to post, comment, and share threads, as well as join virtual workshops and events to get the mental health support that they need.
Case Study -
Web, UX/UI Design
Steam - Heuristic Evaluation
Performed a heuristic evaluation on the purchase flow of Steam.com. Through this exercise our team discovered ways in which we could address the heuristic violations and re-design the flow to better help the customer convert.